Why didn't this offer take money off of my order?

Instead a shopper receiving their discount by way of money off their order, they are provided the incentive in form of a gift card or prepaid award card. This leads to full priced orders for you and a meaningful incentive for them.

CS Macro: CashBack works a little differently than a coupon code, which is why the [X]% wasn't taken off of the order total. Instead, your discount comes in the form of a boosted gift card to [BRAND NAME] or a prepaid award card that can be used anywhere. After your purchase, you'll receive an email where you can confirm your selection. If you missed the email to your inbox, let me know and I can resend it for you!